Pinterest is used by millions of people worldwide, the actual statistic is 320 million users per day – that’s huge! and a very interesting resource to use to potentially drive traffic to your services.
Ever wondered how to tap into the Pinterest market and send traffic to your website but have no idea where to start? We discovered some fantastic tips using this platform and wanted to share them with our followers to give them a leg-up using this platform for themselves.
What is Pinterest?
Pinterest for millions is a place to keep their inspiration organised, using boards to place particular pins they have found themselves or re-pinned from the platform.
Using the platform is really useful for many reasons, for families that have active kids that want inspiration for crafts, party games and decorations, this is the best place for all of that!
Maybe you are starting a new home remodelling project and looking for home decorating inspiration, head over to the platform and type in the search field at the top with your particular interest such as ‘bedroom interior design’ or ‘kitchens’. You will be presented with hundreds of ideas that you can then save for later to discuss with your partner, architect or interior designer.
Pinterest for business
Let’s take a look at the Business Hub here – if you don’t have a business account, it’s totally free and will provide you with more insights into website referrals from the platform so well worth creating and keeping an eye on your progress.
Pinterest Business hub was set up to manage your business adverts, you can pay to promote your Pins the same way you would pay to promote via Google, Facebook and Instagram which would drive more traffic to your product. I don’t particularly approve of spending money on advertising, but occasionally if you are launching a new product and service and need to raise the profile quickly and start building an email address, it is a very useful method to try.
Personally, I suggest using ‘Pinterest Story’ instead, this is a fabulous way of getting your product or service in front of thousands of people for free and it’s a great way to target one specific product. An item I promoted for my dad’s jewellery business, for example has been viewed 5,900 times which was incredible! The power of Pinterest Story is one to definitely get involved with.
You can access the ‘Create Story Pin’ at the very top of the page when you are logged into your profile, see image below as example.
Which Tools Should I Be Using?
To create an image similar to the ones below, I would suggest either using Canva.com for free which has a fabulous bank of templates you can use and download to PNG file or if you have access to Adobe Photoshop then create something on there and uploading to Pinterest.
Don’t forget to add text and a logo to your pin that encourages people to find out more information and add the link to your landing page (more on this subject in my free downloadable below).
Some Working Examples How Others Use Pinterest
Imagery and the right punchy text is everything! Take a look at these examples below to get a really good idea how others have created a pin to promote their service and ultimately drive traffic to their website pages.
This might take many attempts and trial and error for your particular business, but once you crack what works for your business, just rinse and repeat.
How To Find What's Trending On Pinterest
Pinterest publish monthly statistic from their site designed to help businesses use their platform easier and engage with their users more effectively.
Head over to Pinterest 100 which will provide you with a fantastic resource for what is currently trending in different countries across different genres. This guide will also provide you with volume of visitors and % increase in popularity.
TOP TIP: Try to think outside of the box when it comes to the trends and your particular niche, someone searching for ‘lake fishing’ might not necessarily be thinking about an architect, however the property you might be currently developing is next to a lake that allows fishing and makes a great image to share to Pinterest.
Pinners are interested in a huge range of activities, there’s nothing to say an image that interests them won’t spark interest in another topic entirely!
Free Pinterest Resources To Enhance Your Website
Pinterest has a huge range of tools available to enrich Pinterest user experiences. Unless you are familiar with your website coding, I wouldn’t suggest adding these elements into your website yourself, however give me a call and I’ll be able to add a Pinterest ‘Save’ button into your website no problem.
Head over to Pinterest’s free developer resources here.
Give Me A Freebie!
We have a great freebie to give away that will help your content marketing strategy take flight with Pinterest business tools guide. Just provide us with your email address and we’ll whizz it straight over to you – simples!
1. How to use Pinterest business tools to turn viewers into paying clients (includes landing page and optimum image sizes with other hot tips and style guides).
Need some help with your content marketing?
We help businesses use the latest trends in their industry and drive traffic from the best social media platform that suits their niche. Get in touch with Helen to schedule a free discussion and business proposal or take a look through our services page for more information. firstname.lastname@example.org
What’s your thoughts on using Pinterest for business purposes? have you tried any of these suggestions and care to share your own tips with me? I’d love to hear how you are including Pinterest into your content marketing strategy. Leave a comment below or get in touch via Facebook/websitemagpie.